the Stremor executive team

bill irvine - CEO

Bill Irvine

Bill Irvine is the CEO and visionary behind Stremor Corp and is no stranger to launching startups. Bill has been the driving force behind elevating a niche user-generated community from obscurity to six million monthly unique users. His strategies for monetizing user-generated content were so successful that quarterly profit margins regularly exceeded 60% and he was invited to present his strategies to Google’s Online Partnership Group at the Mountain View headquarters Before that, he created successful digital departments in two different mid-sized advertising agencies, and created a company that produced critically acclaimed multimedia titles for children and young adults.

During his ten years as a digital advertising leader, His clients included IBM, Citibank, TD Waterhouse, Playtex Products, McDonalds, Sony, Nike, HSBC, and many others. He was a regular speaker at Yahoo! Creative Summits and several-time finalist for their annual Purple Chair award for online campaign creativity.

Before going completely digital, Bill was a published science fiction author (short stories), an award winning pen and ink artist, and published children's book author/illustrator. 

brandon wirtz - CTO

Brandon Wirtz is the CTO of Stremor Corp and an experienced computer scientist responsible for creating the core language tools that power the various technologies of Stremor.

Brandon is well known for his early demonstrations of ways to game Google and profit before SEO had a three-letter acronym, or the general public knew it was possible to shape results, news, and reviews to favor your company.

His background in “gaming” large rules engines, and shaping consumer opinions through social engineering makes him an ideal person for converting the rules of determining what is real news, and what is spam to machine code. As someone who knows how to generate spin, he has little trouble identifying it.

Brandon was a pioneer in video compression, but was also a teacher, summer camp director, team building and playground games instructor.

Brandon Wirtz

greg rewis - VP Front Eng Engineering

Greg Rewis

Greg Rewis is the Chief Experience Officer. In this role, Greg and his team are responsible for architecting, building, and delivering engaging products built upon open web technologies (HTML5, CSS3 and JavaScript) and native applications for mobile platforms.

Before joining Stremor Corp, Greg was the Principal Evangelist for Adobe Systems, focusing on Adobe’s open web products and technologies such as HTML5, CSS3 and JavaScript. With over 20 years of computer industry experience, Greg spent in excess of 200 days of the year on the road, talking with customers, giving product demonstrations at seminars, and speaking at industry conferences.

Greg has been passionate about the web since putting his first “home page” online in 1994. His career has taken him around the world. From the early days of desktop publishing, to a start-up in Hamburg, Germany, to the glory days of the web at Macromedia, and finally his role at Adobe before trading in the travel to do some “real development” at Stremor Corp.

The original GoLive CyberStudio Product Manager and Dreamweaver Technical Product Manager, Greg has co-authored “Mastering CSS with Dreamweaver CS3″ and “Mastering CSS with Dreamweaver CS4″ published by New Riders, as well as a regular contributor to industry publications.

russ hedgpeth - business development

A straight-shooter from Silicon Valley, Russ is best known as the personality behind gadgetKing.com, the world's foremost review site of electric tea kettles. 

Perhaps it is in part due to his early stint in law enforcement, or maybe his passion-verging-on-obsession for all things high-tech and gadget-y but as our biz dev guy, we just know that Russ spots connections between human behavior and technology usability like no one else.

Having started his tech career in the rough and tumble world of telesales, he brings over 20 years of experience making big bets in the high-tech, b2b, e-commerce, and online advertising industries. In his early days at Logitech, Russ pioneered a sales technique known as "we have the best stuff, and it costs the same price or cheaper", which served him well a decade later at the price engine he helped grow to acquisition. 

When Russ is not polishing his fleet of collectible cars and motorcycles, he can be found outdoors on some variation of a board -- on water, snow, or on solid ground. And we were not kidding, he has good aim and can shoot really straight.

Russ Hedgpeth