Plexi Search search - powered by Plexi NLP

a new look at search

When the Internet had only a few million domains, it made sense to consider which web pages were important based on how many others linked to the web page. As the Internet approaches one billion active websites, domain popularity is no longer an indication of content authority. 

Stremor's language heuristics technology provides Plexi Search the ability to read content and rank content, not only based on link authority and n-grams, but on the writing style, context, page type, and authority of the author. Plexi Search can detect whether content is informative, timely, instructional, or editorial. 

Visit to see the technology in-action, as well as Plexi NLP's "search insights" that help illustrate how we rank search returns: search engine, powered by Plexi NLP.

Plexi Search F.A.Q.

Why should I use Plexi Search?
Major search engines place an inordinate priority on keyword density in web page content, making it possible for spam and low-value material from content mills to be ranked artificially high in search results. The language heuristics engine that powers Plexi Search search creates rankings based on the value of content rather than keyword density. Plexi Search analyzes the query, the page content, information about the author, the domain, and other numerous factors. This means that optimizing for Plexi Search search requires writing content that is valuable to users, rather than working hard to please indexing robots.
Does Plexi Search create its own index?
Yes. The Plexi Search crawler does a much deeper analysis than Google or Bing. While it crawls fewer total pages, it achieves better results because it does not index irrelevant content.
Why does it look like Google?
Plexi Search does not look like Google; it looks similar to Altavista. Altavista was the very first search engine to use this layout and color scheme. Google and Bing did not want to reinvent the user experience, nor did Stremor’s development team. Users expect results to look a certain way and extract information faster when the information is presented in the way they expect. PlexiNLP has conducted focus groups, A/B testing, UI experimentation, and other blind user testing only to discover that people “trust” search engines that use this standardized presentation.
Is it optimized for mobile?
Yes. In fact, Plexi Search's mobile search results place priority on sites that have deployed responsive or mobile-optimized websites.
Does Plexi Search use link tracking for rankings?
One of the factors Plexi Search weighs is link authority. The emphasis on inbound links is greatly diminished in some cases, and greatly increased in others. Plexi Search introduces a concept of “via” or “as reported at” which looks at where a story was first published, and gives that story priority in rankings over the stories that re-reported it. In other cases, the content may be the only factor in determining the top result.
How do sites get included in Plexi Search's search results?
If a site ranks in the first 5 pages of Google or Bing for any search, it is included in Plexi Search search results. Plexi Search does not have every site on the web, but the index is quite deep.

More questions?

Plexi is just one example of the incredible things Plexi NLP can do. If you’d like to learn more about Plexi NLP’s ability to transform search, just send us an email.

Technology Questions

Just send an email sales(at sign), indicate you have technology questions in your subject line, and our mad scientist CTO, Brandon Wirtz, will do his best to explain how Plexi NLP can fit into your current deployments.

Sales Questions

For all sales enquiries, please send an email to sales(more at signs) and our Director of Business Development, Russ Hedgpeth, will get in touch with you as quickly as possible to discuss your needs.