When the Internet had only a few million domains, it made sense to consider which web pages were important based on how many others linked to the web page. As the Internet approaches one billion active websites, domain popularity is no longer an indication of content authority.
Stremor's language heuristics technology provides Plexi Search the ability to read content and rank content, not only based on link authority and n-grams, but on the writing style, context, page type, and authority of the author. Plexi Search can detect whether content is informative, timely, instructional, or editorial.
Visit PlexiSearch.com to see the technology in-action, as well as Plexi NLP's "search insights" that help illustrate how we rank search returns: