Responsive Text
Mobile is the future of online content consumption. The entire online publishing and content industry is working hard to ensure their websites function properly, with an optimized user experience for the smaller displays on mobile devices.
Numerous industry pundits and experts are lining up to proclaim the importance of responsive design, and while the implementation methods can inspire lots of competing opinions, no one disagrees that a strategy for mobile web users is important. Thankfully, the features of CSS3 and HTML5 provide graceful ways to optimize the user experience for mobile.
But what about the text?
There’s an API for that.
Capitalizing on the language heuristics engine, Liquid Helium, and its ability to predictably synopsize copy while retaining the intent of the writer, we’re deploying API for automatic copy synopsizing for publishers.
Using the API, you’ll be able to define content breakpoints in the same way the front-end designers define the look and feel breakpoints in their style sheets. This means you can deliver optimized copy for as many screen sizes as you like, without the hassle of writing and maintaining different versions.
Deployment is simple. Just wrap the content that needs to be responsive in a <DIV> with a unique id, inject our one-line javascript, and define the copy-length breakpoints. Simple.
Look for more information and a pre-launch BETA program in late 2012.