Bill Irvine is the CEO and visionary behind PlexiNLP and is no stranger to launching startups. Bill has been the driving force behind elevating a niche user-generated community from obscurity to six million monthly unique users. His strategies for monetizing user-generated content were so successful, that quarterly profit margins regularly exceeded 60% and was invited to present his strategies to Google’s Online Partnership Group at the Mountain View headquarters. Before that, he created digital departments in two different mid-sized advertising agencies, and created a company that produced critically acclaimed multimedia titles for children and young adults.
During his ten years as a digital advertising leader, his clients included IBM, Citibank, TD Waterhouse, Playtex Products, McDonalds, Sony, Nike, HSBC, and many others. He was a regular speaker at Yahoo! Creative Summits and several-time finalist for their annual Purple Chair Award for online campaign creativity.
Before going completely digital, Bill was a published science fiction author (short stories), an award winning "pen and ink" artist, and a published children's book author/illustrator.