How unpartial is your news source?
A valuable application of automated language heuristics is the scoring of written content against relevant metrics. Understanding sentiment and context are important concepts gaining increasing popularity within the tech industry. Liquid Helium takes the idea further through a deeper understanding of more than a hundred factors related to the intentions of the author, and the actual meaning of not just their words, but entire phrases.
With such an understanding of content, through our complex dictionaries, algorithms, and filters, Liquid Helium goes beyond sentiment analysis currently favored by many, and identifies the granularity of bias, writing style, intent, truthfulness, and more.
Political news is the perfect test case...
Unpartial.com is our first application to demonstrate Liquid Helium’s ability to classify and score content on a number of metrics in one of the most syntactically complex categories in the world, the US Presidential Election. It is our technology showcase of just one of the many areas that these technologies can be applied.
How is this unique?
Readers now have the ability to view news through different filtered perspectives from hundreds of news sources across the web. We use the Associated Press for “point of origin” for key news topics, and use Liquid Helium’s search capabilities to extract key points so we may locate and score related news stories. This allows a reader to view different takes on a story as they never have been able to before.
What metrics are scored?
The Liquid Helium running Unpartial.com has the ability to detect:
- reading level of the copy
- writing level of the author
- divisiveness of the copy tone
- level of opinionated rhetoric in the copy
- political bias shown
- the journalistic style
- propensity for deceptiveness
- sources: fact, stats, or opinion
Liquid Helium’s “synopsisizing” capabilities are also showcased through a 350 character summary of all the news stories scored. Rather than picking the first two sentences of an article as other do news sites, Unpartial.com’s short snippets provide a more useful and concise reading experience than anything anyone has ever seen before.
As if all the Liquid Helium running “under the hood” wasn’t enough, we also worked hard to present all that Unpartial.com presents in perhaps one of the most complex and difficult responsive design projects ever attempted. The entire user experience gracefully optimizes itself for all users from giant desktop monitors to a native app feel for smart phones, with a wide variety of tablet sizes in between.
We believe the methodology of an “app in a browser,” using the open standards of HTML5 and CSS3, is the real future of mobile content consumption will be. Unparital.com is our sandbox for testing this belief within the framework of an incredibly complex content category.